Jesús “Kike” Pérez
Every Mexican father repeats it: el hubiera no existe — there's no such thing as what-if.
Kike wrote a book arguing the opposite. The what-if does exist. It shows up years later, in the company that never got handed over.
Twenty years on the other side of the boardroom door: PepsiCo/Gamesa, AT&T/Alestra, Grupo Alfa — where he prepared the board meetings for the CEOs — and ten years running a CEMEX subsidiary that reported to its board. He knows both chairs: the one that reports and the one that asks. Then he left the safe org chart and built his own firm.
He doesn't advise boards. He sits on them — Grupo Tres Picos, Alliance, Transpaís, Grupo Costeño — and coaches directors and shareholders of some of Mexico's largest family groups. So when he tells you what a board should do, it's a chair he occupies, not a chapter he read.
Outside the office he founded Líderes con Valor, walks 500+ young people a year through a life plan, and qualified for the Boston Marathon. Ask a marathoner what wins a race — none will say talent.
He runs a company, has a family, and has the same 24 hours you do. That's why none of this is theory.